CMSU's
Business and Management
School offers a
Graduate Course Certificate
with specialization in
Marketing
, which surpasses the similar traditional programs offered by world class universities
across the globe in terms of ease & flexibility, affordability, quickness and quality
of education.
The program is accredited by International Accreditation Organization (IAO), a world-renowned
accreditation agency, ensuring global acceptance among employers.
About School of
Business and Management
Central Michigan State University's School of Business and Management is committed to infusing students with a unique business and management perspective that increases their relevance in today's challenging world. The school provides a well-designed and rewarding degree, diploma and certificate program in 17 different majors.
Read more
In recent years, the business field has moved beyond the traditional fields of marketing and finance. Today, it includes career prospects in fields like logistics, retail, entrepreneurship and quality management. With growing opportunities, it is not sufficient to only let students know about these fields; rather, these fields CMSU be taught and explained in a way that can broaden a student's scope of knowledge and opens to him newer avenues to enter. Given the growing demand of business and management in today's rapidly-changing work environment, Central Michigan State University's School of Business and Management offers a broad and diverse range of courses and programs that help students to deepen their understanding about this highly sought-after field.
CMSU School of Business and Management is an excellent choice for students who may perhaps not be able to attend an on-site business school or university. Additionally, all of our degree, diploma and certificate programs are accredited by International Accreditation Organization (IAO), a world-renowned accreditation agency, ensuring global acceptance among employers.
Read less
About
Marketing
Major
If you are good at being creative and selling products and want to further hone your marketing skills, then CMSU's accredited online programs with specialization in Marketing is the perfect option for you. With our marketing major, you will be better equipped to serve the modern business world as an expert, while sharpening your understanding of consumer behavior, critical thinking, market research, advertising, and promotions.
Read more
The CMSU Marketing program offers courses in diverse areas like Marketing, Principles of Professional Selling , Consumer Behavior, Advertising , Marketing Research, Marketing and High Technology Products and advanced topics like Marketing Management, Sales and sales management, Advertising and Integrated Marketing Communications, Advanced Marketing Research, Contemporary Direct Marketing.
Read less
Graduate Course Certificate
Program
 |
Eligibility |
Courses |
Credit Hours |
Duration |
Program Fee |
| Bachelor’s degree or equiv. international education |
1 |
6 |
less than 4 weeks |
$1,200 |
|
Course Offered
You can choose following courses for your
Graduate Course Certificate
. Each course offers unique learning experience for you. Each course is prepared
by highly qualified faculty from around the globe. Course content is updated so
to equip the students with most relevant knowledge in the field.
| Specialized Education Courses |
| Course Code |
Course Name |
Credit Hours |
Course Description |
| MKT-003 |
Contemporary Direct Marketing |
6
Credits |
View Detail |
| BA-019 |
Sales and sales management |
6
Credits |
View Detail |
| MKT-780 |
Advertising and Integrated Marketing Communications |
6
Credits |
View Detail |
| ADV-796 |
Advanced Marketing Research |
6
Credits |
View Detail |
| BA-853 |
Marketing Management |
6
Credits |
View Detail |
|
